Unified Digital Ecosystem for Industry Leader in Industrial Minerals

The client’s digital presence is spread across over 60 niche websites built over a decade, resulting in inconsistent branding, fragmented product catalogs, static content, and high maintenance costs. This siloed setup hampers brand perception, user experience, and effective lead management, necessitating a comprehensive digital transformation to create a unified, engaging, and scalable online portal aligned with a customer-centric business model.

A large multinational manufacturer specializing in industrial minerals, seeking to modernize their digital presence through consolidation and user-centric design.

• Consolidate multiple niche websites into a single, harmonized digital platform to ensure a unified brand image and streamlined content management.
• Increase website traffic by approximately 40% within the first six months post-launch to enhance market visibility.
• Achieve at least an 18% increase in monthly leads through improved user engagement and lead management processes.
• Enhance user experience with responsive design, rich sector-specific content, and advanced search capabilities.
• Implement scalable architecture and integrations to support future growth and feature extensions.

• A responsive, accessible website built with a flexible, scalable architecture to accommodate future extensions.
• Rich, sectorspecific content including sustainable product stories to demonstrate market expertise.
• A simple, intuitive navigation system with multiple user journeys and different menu styles.
• Advanced search functionality powered by Elasticsearch to facilitate quick content retrieval.
• A sticky ‘Contact Us’ widget with smart, prefilled forms based on user navigation context.
• Secure integration with identity management systems (e.g., IAM), CRM platforms (e.g., Salesforce), and enterprise management systems (e.g., Workday).
• Content governance setup and streamlined content migration process for efficient updates and maintenance.

• Identity Management: IAM solutions such as OKTA
• Customer Relationship Management: CRM systems like Salesforce
• Enterprise Management: HR and financial systems such as Workday

• Website should support autoscaling to handle traffic spikes and ensure high availability.
• Response times for search and user interactions should be optimized for a seamless experience.
• Implementation of security protocols for data privacy, secure login, and access controls.
• Compliance with accessibility standards to ensure usability across diverse user groups.

The redesigned unified web portal is expected to significantly improve brand reputation, increase market visibility, and generate an estimated 40% rise in monthly website traffic and an 18% increase in monthly leads within six months of launch, thereby boosting customer satisfaction and supporting sustained business growth.