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Unified Design System Development for Social Media Platform Modernization

simform.com

Information technology

Media

Consumer products & services

Challenges in Brand Consistency and Development Efficiency

Fragmented visual identity across platforms, outdated UI elements, inconsistent branding, and lack of shared component libraries caused development delays, user experience limitations, and weakened market positioning in a competitive social app landscape.

About the Client

A rapidly growing social media platform seeking to enhance brand consistency and user experience through design modernization

Objectives for Design Modernization and Operational Efficiency

Establish 100% brand-consistent UI across all platforms
Reduce development time-to-market by 40% through reusable components
Double user base through enhanced UI/UX
Streamline designer-developer collaboration workflows
Create scalable design system for future feature development

Core System Functionalities and Feature Requirements

Reusable UI component library with version control
Interactive prototyping environment for user testing
Cross-platform design consistency engine
Real-time collaboration tools for designers and developers
Responsive layout system for multi-device support

Technology Stack Preferences

React

Expo

Figma

Zeplin

Jira

System Integration Requirements

Design-to-development handoff tools
User testing analytics platforms
Version control systems (Git)
Cross-platform build pipelines

Critical Non-Functional Requirements

Cross-platform performance optimization
Design system scalability for 1000+ components
99.9% design consistency across devices
Real-time collaboration latency under 200ms
Security compliance with GDPR standards

Expected Business Impact of Design Modernization

Anticipated 2x user growth through enhanced UI/UX, 40% faster feature delivery cycles, complete brand consistency across platforms, and strengthened market position through accelerated innovation capabilities.