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Unified Cookie Management and User Consent Platform

stxnext.com

Information technology

Advertising & marketing

Media

eCommerce

Challenges in Cookie Management and User Privacy Compliance

The organization faces complexity in managing multiple tracking technologies across domains, ensuring GDPR/CCPA compliance, and maintaining consistent user consent records while integrating with third-party marketing platforms and analytics tools.

About the Client

A technology company specializing in digital marketing solutions and analytics platforms for enterprise clients

Key Objectives for Enhanced Cookie Management

Centralize cookie management across all digital properties
Implement compliant user consent tracking mechanisms
Optimize cross-device user behavior tracking
Improve integration with marketing automation platforms

Core System Functionalities and Features

Unified cookie consent dashboard
Automated compliance reporting
Cross-domain tracking integration
Third-party service connector framework
User preference persistence engine

Technology Stack Requirements

React.js for frontend interface

Node.js with Express backend

MongoDB for consent records

Cloudflare integration capabilities

Critical System Integrations

HubSpot Marketing Platform
LinkedIn API
YouTube Data API
Google Analytics 4
Cloudflare API

Operational and Security Requirements

HIPAA/GDPR compliance framework
99.9% system uptime SLA
Real-time tracking latency <200ms
AES-256 data encryption
Horizontal scalability for 10M+ daily tracking events

Anticipated Business Outcomes

Implementation will reduce compliance risks by 70%, improve marketing campaign tracking accuracy by 40%, and decrease cookie-related technical debt by 60% while enabling more personalized user experiences across digital properties.