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Unified Brand and Digital Product Design System Development
  1. case
  2. Unified Brand and Digital Product Design System Development

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Unified Brand and Digital Product Design System Development

netguru.com
Financial services

Fragmented Design and Inconsistent User Experience

Global Finance Corp experiences inconsistent user experiences across its diverse product offerings (web, desktop, mobile, native apps). The lack of a unified design language leads to brand dilution, increased development costs, and a disjointed customer journey. Maintaining separate design libraries and patterns for each platform is inefficient and hinders design scalability. The existing development processes are not fully aligned with design best practices, resulting in delays and rework.

About the Client

A multinational financial services corporation offering investment, payment, mobile banking, and other financial products and services globally. They are seeking to improve customer experience and operational efficiency through design system implementation.

Project Goals

  • Establish a consistent and unified design language across all Global Finance Corp products.
  • Improve the efficiency of the design and development process.
  • Create a scalable design system that can accommodate future product expansion.
  • Empower a dedicated, cross-functional design team to drive design consistency and innovation.
  • Enhance brand awareness and reinforce brand identity.

Core System Functionalities

  • Design component library with reusable UI elements.
  • Design system documentation and guidelines.
  • Workflow and approval processes for design changes.
  • Version control and management of design assets.
  • Collaboration tools for designers and developers.
  • Automated design testing and validation.

Preferred Technologies

Figma
Storybook
React
JavaScript
HTML
CSS

Required Integrations

  • Existing design tools (Figma, Sketch).
  • Development platforms (e.g., Jira, Confluence).
  • Code repositories (e.g., Git).
  • Testing frameworks.

Non-Functional Requirements

  • Scalability to support a growing product portfolio.
  • Performance and responsiveness.
  • Accessibility compliance (WCAG).
  • Security to protect sensitive design assets.
  • Maintainability and ease of updates.

Expected Business Impact

Implementation of this design system is expected to result in a more consistent brand experience, reduced development costs, faster time-to-market, improved customer satisfaction, and enhanced design team efficiency. The establishment of a self-organized, client-dedicated design team will enable long-term design ownership and innovation, driving strategic design goals across the organization.

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