UI/UX Overhaul and Insurer Data Integration for an Insurance Comparison Platform

The client’s existing insurance comparison website had an outdated UI with limited insurer listings, leading to lower customer engagement, reduced listing fees, and limited revenue streams. Despite positive internal responses, the platform lacked modern usability and comprehensive insurer data, limiting its market traction and conversion rates. The client sought a complete UI overhaul and an improved data integration system to enhance user experience and expand insurer offerings.

A mid-sized fintech service provider offering an online insurance comparison platform that displays quotes, enrolls multiple insurers, and provides policy comparison tools.

• Revamp the website’s UI to align with modern design standards, improve usability, and ensure cross-browser compatibility.
• Fix existing UI issues including misaligned elements, overlapping images, incorrect labels, spacing errors, and typographical mistakes.
• Increase insurer listings from a limited number to over 30 to diversify options and maximize listing revenue.
• Implement seamless data integration for insurer information, combining API data fetches with manual updates, to enable scalable insurer data management.
• Ensure the platform performs reliably across multiple devices, browsers, and screen sizes.
• Support the addition of new insurers and white-label partners quickly and efficiently to maximize revenue and user choice.
• Achieve improved user engagement, increased conversions, and higher revenue streams through enhanced UI/UX and expanded insurer options.

• Complete UI overhaul with focus on aesthetic appeal, clarity, and ease of navigation.
• UI components for displaying insurance quotes, product details, and comparison tools.
• Ability to add, update, and manage insurer profiles with data such as call center timings, contact numbers, and policy premiums.
• Implementation of plugins or modules to fetch insurer data directly from external APIs, with fallback options for manual data entry.
• Multi-page architecture supporting various insurance categories including health, auto, home, travel, and more.
• UI testing procedures that assess graphical element positioning, button and link functionality, label correctness, and formatting consistency.
• Cross-browser compatibility testing across Chrome, Edge, Firefox, Safari, and mobile browsers on iOS and Android.

• External insurer APIs for fetching real-time policy details and contact information
• Internal database systems for manual data updates and historical data tracking
• Issue tracking and ticket management tools such as Jira for workflow coordination

• System must support data updates and UI fixes across more than 130 webpage categories/subsystems.
• Ensure UI compatibility across at least five major browsers and multiple device types, including desktops and mobile.
• System should load pages within 3 seconds on standard broadband connections.
• Infrastructure must support scaling to handle increasing insurer and whitelabel partner data without performance degradation.
• Security measures should protect insurer and user data, complying with relevant standards.

The project is expected to significantly improve user engagement by offering a modern, error-free interface and a broader selection of insurers, increasing insurer listings from a handful to over 30. This expansion is projected to boost revenue via higher listing fees and commissions. The enhanced UI will promote longer visitor retention, higher conversion rates, and wider user adoption. Over time, these improvements should lead to increased market share, greater customer satisfaction, and sustained revenue growth similar to past successful outcomes.