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Transformation of Radynacestu's PPC Campaigns for Enhanced Travel Marketing
  1. case
  2. Transformation of Radynacestu's PPC Campaigns for Enhanced Travel Marketing

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Transformation of Radynacestu's PPC Campaigns for Enhanced Travel Marketing

moravio.com
Hospitality & leisure
Advertising & marketing
Consumer products & services

Challenges in Managing Large-Scale PPC Campaigns

Managing over 350 PPC campaigns with 30,000 keywords across multiple accounts while maintaining ROI, targeting niche audiences, and scaling operations efficiently to sustain 1520% year-over-year revenue growth.

About the Client

A travel agency specializing in unique, educational, and experiential tours focusing on hidden destinations and local specialties.

Goals for Campaign Optimization

  • Streamline management of 350+ PPC campaigns
  • Sustain and enhance 1520% annual revenue growth from PPC
  • Improve targeting precision for niche travel audiences
  • Implement advanced analytics for real-time performance tracking

Core System Functionalities

  • Automated bid management for 30,000+ keywords
  • Audience segmentation for experiential travel demographics
  • Cross-platform remarketing capabilities
  • YouTube video campaign integration
  • Real-time Google Data Studio dashboards

Technology Stack

Google Ads API
Google Analytics 4
Google Data Studio
YouTube API

System Integrations

  • CRM system for customer journey tracking
  • Content management system for ad creatives
  • Third-party analytics tools

Non-Functional Requirements

  • Horizontal scalability for campaign growth
  • 99.9% uptime SLA
  • GDPR-compliant data handling
  • Multi-account management interface

Expected Business Impact

Enable sustained revenue growth through optimized campaign management, achieve 20% higher ROAS through improved audience targeting, and reduce manual management efforts by 40% via automation while maintaining the agency's unique travel marketing approach.

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