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Tourlane Brand Refresh and Scalable Platform Development

netguru.com

Hospitality & leisure

eCommerce

Information technology

Challenges in Scalability and Brand Identity

Tourlane faced limitations with their PHP-based platform that hindered scalability, inefficient lead qualification processes causing delays, and outdated branding that failed to resonate with target audiences or support market expansion.

About the Client

A travel technology platform connecting travelers with travel agents to create customized travel experiences

Objectives for Brand and Platform Enhancement

Migrate from PHP to Ruby on Rails for scalable architecture
Automate and optimize lead qualification workflows
Implement cohesive brand identity across digital platforms
Improve partner communication and user experience

Core System Functionalities

Lead generation system with qualification automation
Admin panel tool for streamlined partner communication
Responsive web and mobile interface design
Brand identity integration across all touchpoints

Technology Stack Requirements

Ruby on Rails

Responsive web design frameworks

System Integration Needs

CRM for partner management
Payment gateways
Analytics tools

Operational Requirements

High scalability for future growth
Cross-platform compatibility
Data security for user information
Performance optimization for lead processing

Expected Business Outcomes

Anticipated 25-30% monthly growth, 25k+ active users, 100+ local travel partners, 40% reduction in lead processing time, and expanded market reach through modernized branding. The Ruby on Rails architecture will enable rapid feature development and improved system reliability.