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Survey Platform Development for Innobay Group
  1. case
  2. Survey Platform Development for Innobay Group

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Survey Platform Development for Innobay Group

saigontechnology.com
Business services
Advertising & marketing
Information technology

Challenges

Innobay Group requires a robust survey platform to effectively engage with their business and member communities. Existing solutions lacked the required features, user experience, and scalability to meet their needs. They faced complexities in user management, data analysis, multi-language support, and seamless integration with various platforms. Furthermore, the initial design lacked adherence to optimal mobile UI standards and interoperability across different systems.

About the Client

B2B digital marketing agency specializing in web/mobile applications, serving SMEs and local organizations across diverse sectors.

Objectives

  • Develop a user-friendly and engaging survey platform for Innobay Group's clients.
  • Enable efficient user management with role-based access control.
  • Facilitate data collection and analysis through comprehensive reporting and analytics.
  • Provide multi-language content support to cater to a diverse user base.
  • Implement secure data storage and encryption.
  • Offer a seamless user experience across mobile devices.

Functional Requirements

  • User management (roles and permissions)
  • Member management and activity tracking
  • Survey creation and distribution
  • Real-time reporting and analytics
  • Multi-language content support
  • Excel CSV export/import
  • Incentive and reward mechanism
  • Mobile application for survey completion

Preferred Technologies

MySQL
Swift
Kotlin
Native mobile application development
Crash tracking
Analytics
Social sign-on
Location monitoring
Push notifications
Encryption (2-way, 1-way, hashing)

Non-Functional Requirements

  • Scalability to accommodate a growing user base
  • High performance and responsiveness
  • Robust security measures to protect user data
  • Cross-platform compatibility (iOS and Android)
  • Reliable data storage and backup

Business Impact

The survey platform will empower Innobay Group to better understand their clients' needs, improve customer engagement, and provide valuable data-driven insights. This will lead to enhanced service offerings, improved marketing strategies, and increased revenue generation. The platform's features will facilitate efficient data analysis, enabling Innobay Group to make informed business decisions and drive growth.

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