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Social Media Advertising Targeting Platform

gorrion.io

Advertising & marketing

eCommerce

Information technology

Challenge in Targeting Relevant Users

Businesses struggle to efficiently identify and reach their most relevant audience segments on social media platforms, leading to wasted ad spend and delayed market penetration.

About the Client

Digital advertising agency specializing in performance-driven social media campaigns

Platform Development Goals

Create real-time audience targeting capabilities
Develop cross-platform social media integration
Implement predictive analytics for user segmentation
Optimize ad delivery speed and precision

Core System Capabilities

Dynamic audience segmentation engine
Real-time social media analytics dashboard
Automated ad optimization algorithms
Cross-platform campaign management interface

Technology Stack

Machine learning frameworks (TensorFlow/PyTorch)

Cloud infrastructure (AWS/GCP)

Real-time data processing (Apache Kafka)

API management platforms

System Integrations

Social media platform APIs (Meta/Instagram, LinkedIn, TikTok)
CRM systems (Salesforce, HubSpot)
Payment gateways
Third-party analytics tools

Operational Requirements

High-volume data processing scalability
Sub-second response time for targeting decisions
Enterprise-grade data encryption
99.9% system uptime SLA

Business Impact Projections

Enables businesses to reduce customer acquisition costs by 30-40%, increase campaign ROI through precise audience targeting, and accelerate market entry by 50% through automated optimization capabilities.