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Development of an Integrated Customer Flow Management System

gorrion.io

Advertising & marketing

Information technology

Operational Inefficiencies in Agency Workflow

Fragmented internal systems across departments caused redundant processes, inconsistent data synchronization, and scalability limitations. Multiple disconnected tools created workflow bottlenecks and increased operational overhead.

About the Client

UK-based social media agency seeking operational optimization through unified digital solutions

Unified Platform Implementation Goals

Consolidate multiple operational tools into a single integrated system
Streamline client management and project workflow processes
Improve cross-departmental collaboration and data visibility
Establish scalable infrastructure for future growth

Core System Capabilities

Unified dashboard with real-time workflow visualization
Client lifecycle management with automated tracking
Cross-functional task assignment and progress monitoring
Integrated reporting and analytics module
Collaboration hub with document sharing and messaging

Technology Stack Preferences

React

Node.js

MongoDB

AWS

System Integration Needs

Social media platform APIs
Payment gateway services
Third-party analytics tools
Cloud storage solutions

Operational Requirements

Horizontal scalability for 500+ concurrent users
99.9% system uptime SLA
Role-based access control with GDPR compliance
Response time under 2 seconds for core operations

Expected Business Transformation

Projected 40% reduction in operational overhead through process automation, 60% improvement in cross-team collaboration efficiency, and 300% capacity increase for client portfolio growth without proportional resource investment.