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Social E-commerce Platform Modernization for Fishing Community

appunite.com

eCommerce

Sports

Social Media

Challenges in Modernizing Legacy E-commerce Infrastructure

Need to transition from third-party commerce solutions to a custom social e-commerce platform while maintaining seamless user experience for 13 million active users. Existing system requires enhanced social integration, improved scalability, and tighter alignment with community features without disrupting ongoing operations.

About the Client

Global social fishing app connecting 13 million anglers with e-commerce marketplace for fishing gear

Key Goals for Platform Transformation

Launch fully integrated social e-commerce storefront within 3-month timeframe
Maintain 100% user continuity during platform transition
Establish standardized development methodologies for cross-team collaboration
Create extensible architecture for future feature expansion

Core System Requirements

Interactive fishing location map with gear recommendations
Community feed for sharing fishing experiences
Product catalog with 35,000+ items from 200+ brands
Social product review and recommendation system
User profile integration with fishing activity tracking

Technology Stack Preferences

iOS

Android

Web Development Frameworks

Critical System Integrations

Third-party commerce platform APIs
User analytics and behavioral tracking systems
Payment gateway infrastructure

Performance and Scalability Requirements

Support for 13 million concurrent users
99.9% platform uptime SLA
Sub-200ms page load times for core functionality
Cross-platform consistency across iOS/Android/Web

Expected Business Outcomes

Successful implementation will create the world's first social commerce ecosystem for fishing enthusiasts, combining community engagement with seamless shopping experiences. The platform will enable data-driven product recommendations, foster user-generated content growth, and establish a scalable foundation for expanding marketplace offerings while maintaining operational continuity during high-traffic periods.