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Smartwatch-Based Event Engagement Platform with Data-Driven Networking

eleks.com

Advertising & marketing

Information technology

Challenges in Event Attendee Engagement

Traditional event networking methods failed to create memorable experiences while facing technical limitations in wearable device connectivity and real-time data synchronization. Need for personalized, interactive solutions to differentiate brand presence at major industry summits.

About the Client

Global advertising and communications group seeking innovative attendee engagement solutions for industry events

Key Project Goals

Create immersive wearable-based event experience
Enable seamless real-time communication between attendees
Leverage social data for personalized networking opportunities
Demonstrate thought leadership in marketing technology innovation

Core System Capabilities

Distributed Bluetooth server network for venue-wide coverage
Real-time communication without phone dependency
Social data-integrated custom watch face generation
Dynamic content updates from centralized backend
Gamified networking notifications based on professional/personal data matching

Technology Stack

Bluetooth Low Energy (BLE) protocol

Distributed server architecture

Cloud-based backend infrastructure

Cross-platform mobile application framework

System Integrations

Social media APIs for user data collection
Event management system synchronization
Mobile app notification services

Operational Requirements

Venue-wide signal coverage with minimal latency
Secure data transmission between devices
Scalable architecture for future events
Battery-efficient wearable operations

Expected Business Outcomes

Enhanced brand perception through innovative wearable technology implementation, measurable through increased social media engagement, improved attendee satisfaction scores, and higher lead generation conversion rates during events.