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Development of a Scalable B2B Marketplace Platform for FMCG Distributors to Enhance Order Frequency and Sales Growth

eleks.com

Retail

Wholesale

Consumer products & services

Challenges in Operational Efficiency and Sales Growth for FMCG Distributors

Inefficient distribution routes, limited ordering channels, manual order processing errors, and lack of flexibility in serving diverse distributor needs. Existing systems restricted retailers to sales representatives' schedules and required automation for promo campaign tracking.

About the Client

Ukrainian distributor of global FMCG manufacturers with multiple warehouses and a large retail customer base

Objectives for Developing a B2B Marketplace Solution

Create a flexible marketplace platform with customizable product hierarchies and promotion rules
Enable retailers to independently replenish stock outside sales representative visits
Optimize sales representative routes to reduce operational costs
Automate tracking of sales and promotional campaigns
Ensure scalability to accommodate multiple distributors and thousands of retailers

Core Functionalities for the B2B Marketplace Platform

Customizable product hierarchy management for distributors
Dynamic promotion rule configuration
Real-time stock replenishment for retailers
Route optimization tools for sales representatives
Automated synchronization of product availability and promotions
Multi-tenant architecture for serving multiple distributors

Technology Stack Requirements

Web-based platform

Cloud-native architecture

API-first design

System Integration Requirements

ERP systems for inventory management
CRM platforms for customer data
Payment gateways for transaction processing
Logistics systems for route optimization

Non-Functional System Requirements

High scalability to handle user growth
Enterprise-grade security for B2B transactions
Real-time data synchronization capabilities
99.9% system uptime SLA
GDPR compliance for European operations

Expected Business Impact of the B2B Marketplace Implementation

Anticipated 15% increase in order frequency and 13% sales growth through enhanced retailer engagement. Operational cost reduction via optimized sales routes and automated processes. Potential to double active user base within six months with improved platform adoption.