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The Catholic channel faces challenges in engaging its audience effectively in the digital age. These include a lengthy sales cycle for new digital initiatives, a need for an interactive content experience, and the requirement for a user-friendly application accessible across various Smart TV platforms.
A long-standing Catholic television channel focused on broadcasting liturgies, services, instruction, and prayer content.
The Smart TV application is expected to significantly expand the Catholic channel's audience reach, increase viewer engagement with its content, and enhance its brand visibility. This will lead to increased viewership, potential for new revenue streams (e.g., subscriptions), and a stronger connection with its audience.