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The client operates primarily as a hardware manufacturer with limited end-customer engagement and no software capabilities. Market research indicates competitors are offering integrated hardware-software solutions, creating pressure to evolve their business model. The client lacks in-house expertise to develop data management software, risking loss of competitive advantage and revenue opportunities from enterprise customers.
Large hardware manufacturer specializing in IoT sensors for smart buildings, seeking to expand into software-enabled services
The platform is expected to reduce customer acquisition costs by expanding market reach to both enterprise and SME segments, increase annual revenue by 10% through subscription-based monetization, and improve customer retention through enhanced value proposition. The solution should enable faster deployment of IoT projects (30% reduction in time-to-market) while establishing the client as a comprehensive smart building solutions provider.