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Shoppix Platform Modernization and Global Expansion Project
  1. case
  2. Shoppix Platform Modernization and Global Expansion Project

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Shoppix Platform Modernization and Global Expansion Project

digiteum.com
Business services
Advertising & marketing
Consumer products & services

Platform Limitations Hindering Global Scalability

Existing platform architecture requires separate maintenance for regional applications, contains critical security vulnerabilities (weak password algorithms, insecure data storage), suffers from code inefficiencies, lacks performance optimization for high-load scenarios, and requires technical adaptation to enter the Chinese market with restricted technology ecosystem.

About the Client

Global provider of consumer insights and consulting services managing consumer panels in 90+ markets

Strategic Modernization Goals

  • Implement modular architecture for unified platform management
  • Enhance security protocols to protect consumer data
  • Optimize codebase for performance and maintainability
  • Ensure scalability for global user growth
  • Develop technical strategy for Chinese market entry

Core Platform Capabilities

  • Modular regional application framework
  • Advanced password hashing and data encryption
  • Performance-optimized codebase with automated testing
  • Load-balanced backend architecture
  • Localized Chinese market integration toolkit

Technology Stack Requirements

Azure cloud services
iOS/Android mobile development frameworks
WeChat/Weibo integration SDKs
JWT alternative authentication protocols

Critical System Integrations

  • Chinese payment gateways
  • Local analytics platforms
  • Alternative cloud storage solutions
  • Regional social media APIs

Operational Requirements

  • 99.9% system availability under 10,000 concurrent users
  • Compliance with Chinese cybersecurity regulations
  • 20% reduction in server response time
  • Cross-platform compatibility across mobile OS versions

Expected Business Outcomes

30% reduction in maintenance costs through modular architecture, enhanced consumer trust via improved security measures, 5x faster market deployment capability, successful entry into Chinese market with localized technical solutions, and improved platform performance supporting 200% user growth capacity.

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