Scalable Web Platform Enhancement with Automated Lead Qualification and Modern Branding

The client faces limitations with their existing PHP-based platform, restricting scalability and flexibility in deploying new features. They aim to optimize lead generation and qualification processes, enhance user experience across devices, and modernize their brand to target new markets, all while preparing for future growth.

A mid-sized enterprise providing tailored services through an online platform, aiming to increase lead generation efficiency and brand presence.

• Transition the current platform from legacy technology to a scalable, modern framework to support increasing user demand.
• Implement an automated lead qualification tool to streamline sales processes and reduce manual effort.
• Redesign the web and mobile interfaces to be fully responsive, user-friendly, and aligned with new branding.
• Enable further development of new features and tools to facilitate business expansion into new markets.
• Achieve measurable growth in user engagement and partner integration, supporting at least 27% monthly growth and onboarding over 26,000 users in initial phases.

• Rebuild the existing website using a scalable, modern framework (e.g., Ruby on Rails) for enhanced performance and future expansion.
• Develop an internal administrative dashboard with tools to facilitate efficient lead qualification and processing.
• Implement a fully responsive user interface for both web and mobile platforms that provides a seamless user experience.
• Integrate branding elements consistent with the new corporate identity.
• Build automation features for lead scoring and nurturing workflows enabling faster decision-making and better resource allocation.

• Third-party analytics and tracking tools for monitoring user engagement.
• CRM or lead management systems to synchronize lead data and facilitate qualification workflows.

• System scalability to support at least 27% monthly growth in user base.
• High performance with fast load times across devices.
• Secure data handling compliant with relevant regulations.
• Responsive and mobile-optimized interfaces for enhanced user experience.

The project aims to enable the client to support increased lead inflow, automate qualification processes to save time, improve communication with partners and users, and expand into new markets through a modern, scalable technology foundation. Anticipated outcomes include at least 27% monthly growth in user activity, over 26,000 users engaged within initial phases, and enhanced operational efficiency supporting continuous growth.