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Scalable Platform Migration for Rapidly Growing Meal Delivery Service
  1. case
  2. Scalable Platform Migration for Rapidly Growing Meal Delivery Service

Scalable Platform Migration for Rapidly Growing Meal Delivery Service

ventionteams.com
Food & Beverage
eCommerce
Business services

Challenges Faced by a Growing Food Delivery Platform

The client operates a fast-growth meal subscription service with increasing operational complexity constrained by a legacy platform built on PHP/WordPress. As their delivery volume accelerates—up to one million meals weekly across multiple states—the existing system limits scalability, hampers performance, and restricts further expansion. The client requires a modern, scalable, and robust platform to support continued growth and improve system resilience.

About the Client

A rapidly expanding meal delivery company providing professionally prepared, healthy ready-made meals to a national customer base, seeking to enhance platform scalability and operational efficiency.

Goals for Developing a Scalable and Resilient Meal Delivery Platform

  • Rebuild the existing legacy platform with a scalable, maintainable architecture to support high-volume meal deliveries.
  • Enhance system performance to reliably handle up to one million meals shipped weekly across multiple regions.
  • Implement a flexible microservices-based backend to facilitate future feature integrations and system updates.
  • Ensure platform stability and security to support rapid growth and customer satisfaction.
  • Enable seamless deployment and scaling using modern cloud infrastructure.

Core Functional Requirements for the Meal Delivery Platform

  • User registration, login, and profile management with secure authentication.
  • Menu browsing, filtering, and meal selection functionalities.
  • Order management system supporting cart functionalities, order customization, and tracking.
  • Integration with payment gateways for secure payment processing.
  • Order fulfillment workflows, including scheduling, fulfillment, and delivery tracking.
  • Administrative dashboard for order management, inventory control, and analytics.
  • Real-time notifications and updates for customers and operations teams.
  • API endpoints enabling third-party integrations and internal microservices communication.
  • Scalable hosting architecture optimized for high traffic and peak load management.

Preferred Technologies and Architectural Approaches

Backend: Ruby on Rails, Microservices architecture, Docker, Kubernetes, GraphQL, GCP
Frontend: React, Typescript, Backbone.js, Marionette, SCSS, Bootstrap, Stimulus
Platforms: Cloud-based deployment with containerization and orchestration

Essential System Integrations

  • Payment gateways for secure transactions
  • Delivery logistics providers for real-time tracking
  • Analytics and reporting tools
  • Third-party authentication services

Key Non-Functional Requirements for Platform Optimization

  • Scalability to support up to 1 million meals shipped weekly
  • High system availability with minimal downtime
  • Robust security protocols to protect customer data and transactions
  • Performance optimization to ensure low latency and fast load times
  • Automated deployment pipelines with infrastructure as code

Anticipated Business Benefits from Platform Modernization

By developing a modern, scalable platform, the client is projected to significantly improve operational efficiency, support uninterrupted growth to handle over one million meals shipped weekly, and increase customer satisfaction through reliable and rapid order processing. The new system aims to enable flexibility for future feature expansion, ultimately leading to increased market share and revenue growth.

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