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Enhanced CRM System for Solar Financing and Equipment Loan Management
  1. case
  2. Enhanced CRM System for Solar Financing and Equipment Loan Management

Enhanced CRM System for Solar Financing and Equipment Loan Management

ventionteams.com
Energy & natural resources

Identifying Challenges in Managing Solar and Battery Financing Programs

The client faces difficulties in efficiently managing and offering specialized financing options, such as solar panel buy-down programs and targeted loan products for batteries. They require a streamlined CRM system to support bespoke financing programs, improve lead conversion, and facilitate partnerships with financial institutions, while ensuring data integrity during system upgrades.

About the Client

A mid-sized financial services provider specializing in renewable energy project financing, including solar installations and energy storage solutions.

Goals for Improving Solar and Battery Financing Processes

  • Enhance the CRM system to support specialized solar financing programs and battery-only loan options.
  • Increase the effective utilization of the CRM system by at least 30% to attract more customers and generate additional revenue.
  • Support seamless integration with banking partnerships to enable scalable financing options.
  • Upgrade the CRM infrastructure without data loss or downtime, aligning with industry-standard release management practices.

Core Functional Capabilities for Financing and Partnership Enablement

  • Support for special financing programs such as solar buy-down incentives.
  • Ability to issue loans specifically for energy storage batteries, independent of solar system financing.
  • Lead and customer management with tailored workflows for different financing products.
  • Automated application and approval workflows for various loan types.
  • Partner portal integration to facilitate collaborations with banks and financial institutions.
  • Seamless upgrade process to incorporate new features and comply with platform releases without data loss.

Technological Foundations and Platform Choices

Salesforce platform for CRM development
Apex for backend logic
Salesforce SOAP and REST APIs for integrations
Visualforce or equivalent for custom UI components
Salesforce Cloud services like Sales Cloud and Community Cloud for collaboration

External System and Partner Integration Needs

  • Banking API interfaces for loan application submission and status updates
  • Third-party credit scoring and verification services
  • Existing CRM data migration and upgrade tools

Expected System Performance and Security Standards

  • System must support at least 30% increased efficiency in CRM utilization
  • High data integrity, especially during upgrade cycles, with zero data loss
  • Scalability to accommodate growing partner and customer volume
  • Compliance with industry security standards for customer and financial data

Projected Business Benefits and ROI from System Enhancement

The implementation of the improved CRM system is expected to boost client engagement and revenue by enabling 30% more effective utilization. Additionally, it will empower the client to form strategic partnerships with leading financial institutions, expanding market reach and supporting scalable, specialized financing solutions for renewable energy projects.

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