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Scalable Multi-Tenant Email Marketing Platform for E-commerce SaaS

axelerant.com

Retail

eCommerce

Business services

Challenges to Address

The client needed a scalable, integrated email marketing solution for their e-commerce SaaS platform. Key pain points included the inability to manage marketing operations and email campaigns in a unified system, lack of automated client onboarding, insufficient scalability for thousands of users, and high maintenance costs for client-specific instances.

About the Client

A group of business leaders offering strategy and implementation solutions to entrepreneurs, with a subsidiary providing a full-service e-commerce SaaS platform for marketplace sellers.

Project Goals

Create a scalable multi-tenant email marketing system using Mautic
Integrate with existing e-commerce SaaS solutions
Automate client onboarding and instance provisioning
Reduce maintenance costs through multitenancy architecture
Implement secure single sign-on (SSO) for client access

Core System Requirements

Multi-tenant Mautic environment setup (development/production)
Single sign-on (SSO) functionality for secure access
Automated client onboarding API with Kubernetes integration
Role-based access control (RBAC) for user permissions
Customizable email templates and campaign management tools
Default segments and subscription workflows

Technology Stack

Mautic

Kubernetes

Python API

Argo CD

PHP

Redis

System Integrations

SAML-based SSO server
E-commerce SaaS platform APIs
Kubernetes infrastructure

Performance & Security Requirements

High scalability for thousands of concurrent users
High-performance email delivery for large campaigns
Secure authentication and data isolation between tenants
Automated CI/CD pipeline for updates
Low-latency Redis session caching

Expected Business Impact

The solution will enable the client to offer a fully integrated email marketing tool to their e-commerce customers, reducing infrastructure costs through multitenancy, accelerating client onboarding to minutes, and supporting unlimited scalability. The platform will also enhance security through SSO and RBAC while providing a foundation for future feature expansion.