Scalable Microservices Architecture for Food Delivery Platform Enhancement

The client, operating in multiple countries within the Food & Beverage industry, faces significant challenges in handling rapid surges in online orders, maintaining system stability, and enhancing monetization opportunities. Existing monolithic systems limit development speed, stability, and flexibility to deploy new features efficiently. The need to adapt services for different markets complicates maintenance and expansion efforts.

A large-scale online food delivery service operating across multiple countries, aiming to optimize order processing, customer engagement, and monetization through technological innovations.

• Achieve a substantial increase in user subscriptions and transaction volume, targeting at least 192,000 new paying subscribers and the processing of 1 million orders per day without system failures.
• Increase development and deployment speed by approximately 3 to 4 times through infrastructure improvements and process optimizations.
• Overcome existing stability and maintainability constraints to enable the rollout of advanced features such as targeted advertising and promotional content.
• Design and implement modular microservices architecture for key platform modules, including subscriptions, rewards, ads, and order processing, tailored to different regional requirements.

• Microservices architecture for modular components such as subscription management, rewards programs, advertising display, and order processing.
• Region-specific customization of modules to meet local market needs.
• An API-driven approach to replace legacy monolithic services, supporting event-driven architecture and real-time data streaming.
• User interface layouts designed to differentiate subscription views from standard views, optimized for end-user engagement.
• A centralized ad microservice capable of personalization, A/B testing, and dynamic content delivery.
• Order management system optimized for high volume processing with resilient architecture.
• A rewards system allowing point redemption for discounts or charitable contributions, with daily transaction facilitation of around 20 million points exchanged.

• Payment gateway systems for subscription and reward transactions
• Third-party analytics and A/B testing tools
• Charity support APIs for donation-based reward redemptions
• Restaurant and vendor management systems

• Support for processing up to 1 million orders daily with zero failure rate
• Increase development and deployment speeds by 300-400%
• System scalability to accommodate future growth and regional expansion
• High system stability and maintainability, including disaster recovery capabilities
• Real-time data processing for personalized advertising and order tracking
• Secure handling of user data and transactions

Through migration to microservices, infrastructure enhancement, and process optimization, the platform is expected to achieve a significant increase in user acquisition, reaching approximately 192,000 additional subscribers, and enabling the processing of 1 million orders per day seamlessly. Additionally, increased development agility and stability will facilitate faster feature deployment, greater monetization via targeted ads and rewards, and overall operational efficiency improvements, contributing to higher revenue and market competitiveness.