Scalable High-Traffic Website Redesign for Non-Profit Advocacy Platform

The organization manages a website with over 6 million visitors, requiring robust handling of high traffic, complex user interactions, and multiple integrated functionalities such as campaigns, donations, and educational content. Existing infrastructure struggles with performance, scalability, and delivering an engaging user experience, especially with the need for integrating numerous plugins and systems, while maintaining a high Google PageSpeed score above 80%. The site also needs to support dynamic supporter interactions, personalized content, and secure transaction processing.

A large-scale non-profit organization dedicated to social causes such as human rights, with a focus on awareness, community engagement, and donation campaigns.

• Achieve scalable and reliable website infrastructure capable of handling over 6 million visitors efficiently.
• Implement an advanced content management system supporting campaigns, petitions, donations, and educational modules.
• Enhance user engagement through personalized news feeds, social proof integrations, and interactive comment systems.
• Design a user-friendly, visually appealing interface optimized for speed and navigation.
• Optimize website architecture to ensure a Google PageSpeed score above 80%.
• Integrate a comprehensive CRM, e-learning functionalities, and notification systems for supporter activities.
• Ensure seamless integration with social media, SEO tools, event calendars, and other third-party platforms.
• Facilitate easy content updates, supporter interaction, and campaign management for internal teams.

• Scalable architecture using REST API, cloud infrastructure (e.g., AWS SNS and SQS) with multilayer caching
• Custom notification system for real-time updates on campaigns and activities
• An integrated e-learning platform educating users about social issues
• Advanced CRM for personalized supporter data and campaign tracking
• Integration with SEO tools like an SEO plugin and event calendar system
• Online petition and donation modules with social proof widget integration
• Personalized news modules with dynamic content and threaded commenting systems
• Optimized design for user experience, speed, and accessibility

• Social media platforms for sharing and community engagement
• SEO tools for content optimization
• Event calendar systems for managing events and webinars
• Payment gateways for donations and petitions
• CRM systems for supporter data management
• Notification services for real-time updates

• Website must support over 6 million visitors with minimal latency
• Achieve a Google PageSpeed score of over 80%
• Reliable system uptime with scalable cloud resources
• Data security and GDPR compliance for supporter information
• Fast page load times and optimized plugin usage to minimize performance bottlenecks
• Efficient handling of high concurrent user interactions

The redesigned website is expected to handle over 6 million visitors reliably, significantly improve user engagement through personalized and interactive content, and streamline supporter activities such as campaigns and donations. It aims to enhance educational outreach, boost campaign participation, and increase overall supporter retention, leading to greater impact in social advocacy efforts.