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Global Corporate Website Network Development to Enhance Brand Awareness and Market Reach
  1. case
  2. Global Corporate Website Network Development to Enhance Brand Awareness and Market Reach

Global Corporate Website Network Development to Enhance Brand Awareness and Market Reach

createit.com
Manufacturing
Construction
Business services

Identifying Challenges in Establishing a Cohesive Global Digital Presence

The client faces difficulties in building a unified, modern online platform for different regional markets that clearly showcases their product range in multiple languages, supports easy content updates, and integrates with existing company resources. Their current regional websites lack consistency, user-friendly design, and effective navigation, limiting brand awareness and customer engagement across target markets.

About the Client

A mid to large-sized manufacturing enterprise seeking to establish a cohesive digital presence across multiple regions to promote its product offerings, facilitate customer engagement, and connect seamlessly with existing company resources and partner sites.

Goals for Developing a Connected and Modern Regional Website Network

  • Create localized, region-specific corporate websites to support global brand expansion.
  • Design platforms with modern, user-centric UX and UI to attract and retain users.
  • Implement multi-language support for exploring product offerings in native languages.
  • Enable easy updates to content and product listings via a scalable backend system.
  • Ensure seamless connectivity between regional sites and existing company resources and partner platforms.
  • Produce a professional, visually appealing network of websites tailored to different target audiences, including homeowners, architects, and manufacturers.
  • Support cross-site navigation and linking to enhance user experience and resource accessibility.

Core Functional and Technical System Requirements

  • Region-specific, localized websites tailored to target audiences
  • Clear and intuitive product catalog with easy navigation for potential purchase
  • Download center with product datasheets, catalogs, and documentation
  • Segmented references tailored to homeowners, architects, and producers
  • Multiple links and integrations to connect with other company sites and external resources
  • Multi-language support to facilitate user exploration in native languages
  • Backend system enabling straightforward content and product updates with user role management

Technology Preferences and Architectural Approaches

Content Management System (CMS) with flexible backend options
Responsive web design frameworks for optimal performance on all devices
Multi-language support frameworks

Essential External System Integrations

  • Existing company resource portals
  • Partner platforms and manufacturer systems for product synchronization
  • Download centers for serving datasheets and documentation

Non-Functional System Performance and Security Standards

  • Responsive design ensuring full functionality on desktop and mobile devices
  • High performance with page load times under 3 seconds
  • Scalable architecture supporting future growth and additional regions
  • Robust security measures to protect content and user data
  • Intuitive user navigation without issues, ensuring a seamless browsing experience

Projected Business Benefits from the Website Network

The development of interconnected, modern regional websites is expected to significantly boost global brand awareness, facilitate market expansion into multiple regions, and improve user engagement through enhanced UX/UI design. It will streamline content management and enable easier updates, supporting more efficient marketing and sales efforts, ultimately leading to increased product visibility and potential revenue growth across diverse markets.

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