Scalable Event Promotion Platform with Enhanced Code Quality and Integration Capabilities

As the platform expands its market presence, it encounters increasing operational costs due to complex legacy codebases developed in frameworks such as Ruby on Rails and Angular. The need for rapid integration with third-party lead generation systems and efficient scaling to serve a global user base requires refactoring, improved code quality, and reliable connection mechanisms.

A growing global online platform specializing in event promotion and listings across multiple industries and geographical regions, seeking to improve scalability and code maintainability.

• Refactor existing code to ensure a bulletproof architecture with consistent business logic.
• Increase test coverage to improve code reliability and facilitate maintenance.
• Implement seamless integration between core application and lead generation modules to attract more potential clients.
• Introduce new features and upgrades with agility, ensuring quick deployment.
• Improve user onboarding processes to reduce blockers and enhance user experience.
• Reduce the volume of issue tickets by 60% through improved code quality.
• Automate lead generation processes to access a larger pool of sales leads.
• Lower maintenance costs by delivering high-quality, easily understandable code.

• Refactored, modular codebase ensuring stability and maintainability.
• Automated testing suite covering core application logic.
• Real-time connection mechanisms to external lead management systems.
• User onboarding flow optimized for ease of use and minimal blockers.
• Dashboard for monitoring system health, bug tickets, and lead generation metrics.
• Task prioritization and sprint planning workflows for rapid feature deployment.

• Lead management and automation systems for automated lead generation.
• External event listing and promotion networks.
• Monitoring and analytics tools for system oversight.

• High system scalability to support increased load from global users.
• Performance optimization to ensure fast response times and smooth user experience.
• Security compliance for data handling, especially for lead and user data.
• High code quality with comprehensive test coverage to facilitate future upgrades.

By refactoring the platform and improving code quality, the project aims to decrease issue tickets by 60%, enable quick deployment of new features, and enhance user onboarding. Automation of lead generation is expected to expand sales opportunities, ultimately increasing revenue and reducing maintenance costs through a more reliable, maintainable system.