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Scalable E-commerce Platform with Integrated Affiliate Marketing System for Multibrand Retail Expansion

emerline.com

Consumer products & services

Retail

ECommerce

Challenges in Scalability and User Experience

The client faced scalability constraints hindering business growth, complex product management processes, and counterintuitive interfaces that created a cluttered user experience and reduced customer satisfaction. They required a modern e-commerce solution to support immediate operational needs and future market expansion.

About the Client

Specializes in distributing a wide range of children's clothing through various retail channels

Objectives for E-commerce Transformation

Create a scalable e-commerce platform for multibrand management
Integrate an innovative affiliate marketing system to boost sales through social sharing
Enhance UI/UX design for improved customer engagement
Implement efficient stock and supply chain management systems
Enable data-driven decision-making through advanced analytics

Core System Functionalities

Unified multibrand platform management
Custom affiliate marketing subsystem with social sharing integration
Streamlined UI/UX with minimalist design
Advanced data analysis for customer behavior insights
Real-time stock and supply chain management
Customizable promotion configurations

Technology Stack

Magento Open Source 2.3

PHP

MySQL

JavaScript

HTML/CSS

AWS infrastructure

Required System Integrations

CyberSource payment gateway
UPS shipping services
USPS shipping services
ERP system integration

Non-Functional Requirements

High scalability for future market expansion
Optimized performance for seamless user interactions
Robust security for transactional data
Cross-platform compatibility

Expected Business Impact

The solution will enable scalable business growth through a unified multibrand platform, increase sales via social sharing incentives, improve customer retention through enhanced user experience, and provide data-driven insights for strategic decision-making. The integrated supply chain management will optimize inventory levels while maintaining high customer satisfaction.