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Scalable E-commerce Platform Enhancement and Feature Development

https://www.wyeworks.com

eCommerce

Advertising & marketing

Information technology

Challenge: Scaling for Growth and Feature Diversification

Crazy Egg experienced rapid growth, requiring scaling of their engineering team and development processes to support a growing user base and expanding feature set. They needed to maintain product quality, improve performance, and efficiently deliver new features like Recordings and the Editor while ensuring effective communication and planning across the development team.

About the Client

Leader in Visual Website Analytics and Heatmaps, providing tools to help businesses improve their website user experience and increase conversions.

Objectives: Enhance Platform Functionality and User Conversion

Increase trial-to-customer conversion rates.
Improve the performance and stability of existing features (Snapshots).
Build integrations with leading Content Management Systems (CMS).
Implement automated suggestions to facilitate user-driven website improvements.
Enhance the Recordings dashboard functionality.

Functional Requirements

Enhanced Snapshot Performance & Data Visualization
CMS Integrations (e.g., WordPress, Shopify, etc.)
Automated Website Optimization Suggestions
Improved Recordings Dashboard (filtering, searching, analysis tools)
A/B Testing Editor functionality (no-code website modification)

Preferred Technologies

Ember.js

Backend Development (specify language/framework based on current stack)

Frontend Development (JavaScript, HTML, CSS)

Required Integrations

Major CMS platforms (WordPress, Shopify, Wix, etc.)
Analytics platforms (Google Analytics)
Marketing automation platforms (HubSpot, Marketo)
CRM systems

Non-Functional Requirements

Scalability to handle increasing user traffic and data volume.
High performance and low latency for data processing and feature execution.
Robust security measures to protect user data.
Maintainability and code quality.

Expected Business Impact

Successful completion of this project is expected to significantly increase customer lifetime value through improved conversion rates, enhance user engagement by providing powerful analytics and optimization tools, and solidify Crazy Egg's position as a market leader in website analytics.