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Existing monolithic architecture hindered scalability and flexibility, making it difficult to add new plugins or integrate emerging social platforms. Performance limitations impacted user experience during high-traffic periods, while fragmented development processes slowed time-to-market for critical features.
Global media marketing software provider offering enterprise-grade tools for social media engagement, analytics, and campaign optimization
Enables rapid plugin deployment for emerging social platforms, reduces infrastructure costs through optimized resource allocation, and supports 2x faster feature delivery cycles. Improved system performance will enhance user retention while transparent development processes strengthen client-vendor collaboration effectiveness.