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Scalable Digital Infrastructure and Custom Web & Mobile Development for Creative Agencies
  1. case
  2. Scalable Digital Infrastructure and Custom Web & Mobile Development for Creative Agencies

Scalable Digital Infrastructure and Custom Web & Mobile Development for Creative Agencies

rubicotech.com
Advertising & marketing

Identifying Challenges in Scaling Creative Agency Digital Capabilities

The agency faces difficulties in scaling its digital solutions due to challenges in recruiting, training, and retaining in-house technical talent. They lack internal expertise in web and mobile development, hosting, server management, and API integrations, which hampers their ability to meet increasing client demands for high-quality digital experiences. The unpredictable project flow often results in staffing inefficiencies, and the agency needs a dependable technical partner to effectively manage infrastructure and development needs to sustain growth.

About the Client

A mid-sized creative marketing agency specializing in branding, video production, and digital campaigns seeking to expand their digital service offerings while overcoming technical resource limitations.

Defining Goals for Enhancing Agency Digital Operations

  • Enable the agency to deliver high-performance web and mobile applications by leveraging expert development teams.
  • Optimize website and application load speeds, security, and overall performance to improve user experience for clients.
  • Implement scalable and flexible infrastructure solutions that support growth and varied client requirements.
  • Reduce technical bottlenecks and infrastructure issues to allow the agency to focus on creative branding and marketing strategies.
  • Establish a long-term partnership for ongoing maintenance, support, and future digital innovation.

Core Functional Features for Agency Digital Platform

  • Custom website development using a scalable Content Management System (CMS) that ensures security, speed, and ease of content updates.
  • Development of feature-rich mobile applications across platforms using cross-platform frameworks for consistent user experience.
  • Hosting and infrastructure management, including server setup, domain management, security enhancements, and performance optimization.
  • Ongoing website and application maintenance, including troubleshooting, updates, and security patches.
  • Project management services to oversee development lifecycle, ensuring alignment with client requirements and timely delivery.

Technology Stack and Architectural Preferences

WordPress or similar CMS for content management and website building
Flutter or comparable cross-platform frameworks for mobile app development
PHP, Laravel, or similar backend technologies for custom web solutions
API integrations for third-party services and data exchange
Cloud infrastructure platforms for hosting, scalability, and security

Essential External System Integrations

  • Hosting and domain management services
  • Security and monitoring tools
  • Third-party APIs for enhanced functionalities
  • Content delivery network (CDN) services for performance optimization

Critical Non-Functional Attributes and Performance Metrics

  • Website and app load times reduced by at least 30% through optimization techniques
  • Scalable architecture capable of supporting an increasing number of client projects without degradation
  • High security standards including SSL, regular security patches, and compliance measures
  • Reliable uptime with 99.9% availability for web hosting
  • Structured project management to ensure on-time delivery and seamless collaboration

Projected Business Benefits from Digital Infrastructure Enhancement

The implementation of scalable web and mobile solutions, coupled with optimized hosting and infrastructure management, is expected to enable the agency to handle a higher volume of client projects efficiently. This would result in increased revenue streams, improved client satisfaction through high-performance digital experiences, and reduced downtime and technical issues, fostering sustained agency growth and innovation.

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