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Scalable and Customizable ECommerce Platform for Large Product Catalogs
  1. case
  2. Scalable and Customizable ECommerce Platform for Large Product Catalogs

Scalable and Customizable ECommerce Platform for Large Product Catalogs

rubicotech.com
Retail
eCommerce
Consumer products & services

Identifying Challenges of Growing Large-Scale ECommerce Operations

The client experiences limitations with their current eCommerce platform, including restrictions on product variants, slow page load speeds, inadequate search capabilities, and poor mobile user experience, hindering growth and customer satisfaction as their product catalog expands beyond 25,000 items and active users increase. They require a more scalable, flexible, and high-performance system that supports extensive customization and seamless user experience.

About the Client

A large retail business with an extensive product inventory seeking to enhance online shopping experience, scalability, and system flexibility.

Key Goals for Developing a Robust ECommerce Solution

  • Implement a scalable eCommerce infrastructure capable of managing an extensive product catalog exceeding 25,000 SKUs.
  • Eliminate platform constraints on product variants and enhance catalog management flexibility.
  • Integrate advanced search functionalities for rapid, relevant product discovery.
  • Optimize the checkout process to reduce friction and increase conversion rates.
  • Ensure a fully responsive and intuitive mobile shopping experience.
  • Enable seamless data migration and ensure SEO integrity for existing product data.

Core Functionalities for a High-Performance ECommerce Platform

  • Unlimited product variants and flexible inventory management.
  • Advanced product filtering and sorting capabilities to improve product discoverability.
  • Integration of a lightning-fast search engine to provide relevant results quickly.
  • Streamlined, frictionless checkout experience with secure payment options.
  • Mobile-first design ensuring usability across smartphones and tablets.
  • Customizable product pages with filters based on attributes such as plastic type, weight, and other variations.
  • Data migration tools to transfer existing product and customer data without loss or SEO impact.
  • Administrative dashboards for efficient catalog management and order processing.

Preferred Technologies and Architectural Approaches

A scalable eCommerce platform built with a flexible, enterprise-grade architecture (e.g., similar to Magento).
Use of PHP, MySQL, or equivalent for backend development.
Elasticsearch for high-speed, relevant search results.
Responsive front-end framework ensuring mobile friendliness (e.g., Bootstrap or similar).

Essential External System Integrations

  • Payment gateways for secure transaction processing.
  • Order management systems for seamless fulfillment.
  • SEO tools for maintaining and improving search engine rankings post-migration.
  • Data migration APIs for transferring product and customer data.

Performance, Scalability, and Security Standards

  • Support for managing over 25,000 products with unlimited variants.
  • Fast page load speeds with optimized search and filtering to improve user experience.
  • System uptime and high availability to support increased traffic.
  • Robust security measures for customer data protection and secure checkout.
  • Mobile responsiveness and cross-device compatibility.

Expected Business Benefits from the New ECommerce Platform

The new system will enable the client to scale their product catalog beyond existing limitations, offer a faster and more intuitive shopping experience, and increase customer satisfaction. Expected outcomes include improved search relevance, higher conversion rates, reduced cart abandonment, and greater capacity to handle growth without sacrificing performance, ultimately supporting ongoing revenue expansion and market competitiveness.

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