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SaaS Landing Page Redesign & Optimization

sapient.pro

Information technology

Challenge

Piktochart needed to improve the effectiveness of their landing page to increase conversion rates and attract more subscribers. The existing landing page required redesign and optimization to better reflect brand guidelines, enhance readability, and improve user engagement.

About the Client

Piktochart is a SaaS platform that provides users with tools to create visual content like infographics, presentations, and reports.

Objectives

Increase landing page conversion rate.
Increase the number of subscriber sign-ups.
Improve user engagement with the landing page content.
Ensure the landing page design aligns with Piktochart's brand guidelines.

Functional Requirements

Compelling headline and subheadline.
Clear and concise description of product features and benefits.
High-quality visuals (images, videos, GIFs).
Social proof elements (testimonials, case studies).
Prominent call-to-action (CTA) buttons.
Optimized form for subscriber sign-up.
Mobile responsiveness.

Technologies

Web Development

UI/UX Design

HTML

CSS

JavaScript

Integrations

CRM (for lead capture and management)
Analytics platform (e.g., Google Analytics) for tracking performance

Non-Functional Requirements

Scalability to handle increased traffic.
Performance optimization for fast loading times.
Security to protect user data.
Accessibility compliance (e.g., WCAG).

Expected Impact

Based on the previous project, the redesigned landing page is expected to increase conversion rates, leading to a significant increase in subscriber acquisition and ultimately contribute to the growth of Piktochart's business. The project aims to replicate and improve upon the previous success of a 13% conversion rate increase and a 33% increase in subscribers.