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Redesign and Enhancement of Automotive CRM System for Improved User Experience and Functionality
  1. case
  2. Redesign and Enhancement of Automotive CRM System for Improved User Experience and Functionality

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Redesign and Enhancement of Automotive CRM System for Improved User Experience and Functionality

sapient.pro
Automotive
Business services
Information technology

Challenges in CRM System Modernization

The existing CRM system required step-by-step updates to align with modern design standards while adapting universal components to a new interface. The solution needed to balance iterative changes with maintaining system functionality for active users.

About the Client

A provider of CRM solutions for car dealerships focused on streamlining sales pipelines and enhancing operational efficiency.

Goals for CRM System Modernization

  • Execute a complete system redesign to improve user experience
  • Enhance frontend development to align with new design standards
  • Adapt universal components for region-specific customization
  • Collaborate with business analysts to define component functionality

Core System Functionalities and Features

  • Customizable sales pipeline tracking dashboard
  • Universal component adaptation for regional markets
  • Real-time data synchronization across dealership teams
  • User-friendly interface for lead and inventory management

Technology Stack Requirements

Modern web frameworks (React/Angular)
Responsive design methodologies
Secure cloud infrastructure

System Integration Needs

  • Legacy dealership management systems
  • Third-party marketing automation tools
  • Payment gateway APIs for service packages

Non-Functional Requirements

  • High scalability for multi-dealership adoption
  • Role-based access control for data security
  • Cross-browser compatibility
  • 99.9% system uptime SLA

Expected Business Impact of CRM Modernization

The redesigned CRM will reduce staff onboarding time by 40%, increase lead conversion rates through intuitive workflows, and provide secure, centralized data management. The updated system will position SalesLogs as a competitive leader in automotive CRM solutions while supporting rapid scalability across international markets.

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