Revamp of E-Commerce Jewelry Platform with Customizable Product Builder and Brand Identity Overhaul

The client, a jewelry retailer, faced an outdated brand identity and website that did not align with new market positioning. They required a modern, cohesive visual identity and a user-centered online platform that facilitates product discovery and customization, thereby improving customer experience and brand recognition.

A mid-sized retail company specializing in jewelry and accessories seeking to enhance online presence and customer engagement through brand redesign and functional website improvements.

• Develop a new visual brand identity, including logo and mascot, to reflect the company's fresh positioning, emphasizing warmth, childhood, and family values.
• Implement a comprehensive brand style guide to ensure consistent communication across all channels.
• Design and develop a visually appealing, responsive website that captures the brand's essence and provides a smooth user experience.
• Create an intuitive and minimalistic product catalog for streamlined browsing and selection of jewelry items.
• Develop a customizable jewelry builder feature allowing users to craft unique pieces by selecting materials, pendants, and engravings, with guided assistance.
• Ensure the platform supports seamless navigation, quick load times, and robustness to handle future growth.

• Brand Identity Implementation: Incorporate logo, mascot, and visual style guide into website design to ensure visual consistency.
• Product Catalog: Develop an easy-to-navigate, filterable catalog for jewelry items, enabling quick selection by type, material, and collection.
• Jewelry Builder: Implement an interactive customization module where users can select gold tone, add pendants, engravings, and view real-time previews.
• Guided Assistance: Provide helpful hints and step-by-step guidance during the customization process to enhance user friendliness.
• Responsive Design: Ensure the website is optimized for all devices including desktops, tablets, and smartphones.

• Payment gateways for secure transactions
• Analytic tools for tracking user interaction and sales data
• Content management system for brand assets and style guide updates

• Platform must load within 3 seconds across devices
• Maintain 99.9% uptime with scalable infrastructure
• Implement PCI DSS-compliant payment processing
• Ensure data security and privacy according to industry standards

The new platform aims to significantly enhance brand recognition through a cohesive visual identity, improve user engagement via an intuitive and customizable shopping experience, and increase sales conversion rates. Expected results include faster website load times, simplified product discovery, and a 30% improvement in customer satisfaction scores, leading to higher repeat business and loyalty.