The client, an education expert specializing in creative courses, faced difficulties in utilizing existing online learning platforms that lacked usability, seamless service integrations, and effective gamification features aligned with their innovative educational vision. They required a comprehensive LMS solution that could be tailored to their specific needs and scale as their user base grew.
A mid-sized educational technology company focused on creating engaging, user-friendly online courses with integrated gamification and analytics, targeting both individual learners and institutional clients.
The development of this gamified LMS aims to increase user engagement and course completion rates significantly, targeting an improvement from an industry average of 13% to over 65%. It is expected to host over 35,000 active students at launch and attract a diverse range of institutional clients, enabling the platform to evolve into a scalable SaaS solution. The SaaS model will facilitate multiple branded instances, expanding market reach, and generating additional revenue streams through subscriptions and premium features.