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The existing Reuters Japan website lacked an optimal user experience, potentially hindering information consumption and engagement for Japanese users. This resulted in a need for a redesigned website to improve usability, accessibility, and overall user satisfaction.
Global news and information provider delivering real-time coverage to professionals and the general public.
The redesigned Reuters Japan website is expected to result in increased user engagement, improved brand perception, and enhanced information accessibility for Japanese users. This will contribute to Reuters’ position as a leading global news provider and potentially increase subscription rates and advertising revenue.