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Remote Design Sprint for Ad Optimization Tool Validation

neoteric.eu

Advertising & marketing

Information technology

Challenges in Product Validation and Remote Collaboration

The client needed to validate a new ad management tool concept while overcoming remote collaboration challenges, including time zone differences (9 hours), maintaining team engagement, and conducting user testing without physical workshops. Traditional methods risked significant time and resource investment without market validation.

About the Client

Software development company creating tools for marketers to manage and optimize digital advertising campaigns

Goals for Validating the Ad Optimization Tool

Validate product-market fit for the ad optimization tool among PPC specialists
Develop a remote Design Sprint framework for efficient idea validation
Create a testable prototype without writing production code
Identify critical features for minimum viable product (MVP) development
Establish success metrics for future product development

Core System Functionalities for Ad Optimization

Ad variation creation and management interface
Real-time performance analytics dashboard
Collaboration tools for team feedback
User preference tracking system
Clickable prototype for user testing

Remote Collaboration and Prototyping Tools

Miro

Adobe XD

Google Meet

Platform Integrations for Ad Optimization

Social media advertising APIs
Analytics platforms
User testing tools

System Quality Requirements

Cross-platform compatibility for remote access
Real-time collaboration capabilities
Data privacy compliance (GDPR)
Scalable architecture for future development
High availability during testing phases

Expected Business Impact of Validation

Accelerated market validation process reducing timeline from 2 months to 5 days, enabling data-driven decisions about product development with 60% cost savings compared to traditional prototyping methods. The remote framework established can be reused for future product iterations.