Reinvented Subscription Management Platform for a Leading Media Organization

The client faces difficulties in reinventing their subscription management system to support over 6 million users, including connecting a new user interface with a legacy ERP platform, modernizing outdated software, and handling significant technical debt to improve user experience and operational efficiency.

A large-scale media company delivering print and digital content, managing over 6 million subscribers globally, seeking to modernize its subscription sales and management system.

• Redesign and develop a modern, user-friendly subscription interface aimed at increasing funnel conversion rates.
• Create a scalable backend architecture to support high user volumes and future growth.
• Integrate the new interface seamlessly with existing legacy ERP systems to streamline subscription management workflows.
• Achieve measurable business outcomes, including at least a 20% increase in new user acquisition and a 30% growth in subscription revenue within the first month post-launch.

• A new, modern, and user-friendly subscription interface designed to enhance customer engagement and funnel conversion rates.
• A separate service layer acting as an intermediary between the user interface and existing legacy ERP platform for smooth data exchange.
• Support for managing user subscriptions, including sign-up, renewal, cancellation, and upgrade processes.
• Real-time data synchronization with the existing ERP system to maintain consistency and operational integrity.
• Analytical and tracking capabilities to monitor user interactions and conversion metrics.

• Legacy ERP platform for subscription data management
• Analytics and tracking systems for user behavior insights

• System must support at least 6 million concurrent users with minimal latency.
• The platform should have high availability and fault tolerance.
• Secure handling of user data, complying with relevant data protection regulations.
• Response times should be optimized for fast user interactions, aiming for sub-2 second load times.

The new subscription management platform is projected to significantly improve user acquisition and retention, with at least a 20% increase in new subscriber sign-ups and a 30% revenue growth within the first month after launch, by providing an optimized user journey and seamless integration with existing systems.