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Next-Generation 3D Asset Optimization and Workflow Platform Enhancement
  1. case
  2. Next-Generation 3D Asset Optimization and Workflow Platform Enhancement

Next-Generation 3D Asset Optimization and Workflow Platform Enhancement

brainhub.eu
Media
eCommerce
Advertising & marketing

Identified Challenges in User Experience and Workflow Efficiency for 3D Asset Processing

The client’s existing platform, while functionally capable, faces significant user experience challenges caused by complex workflows and a high volume of support inquiries. This results in onboarding bottlenecks, operational inefficiencies, and increased costs. The diversity of stakeholder needs and advanced features necessitate a more intuitive, streamlined interface and architecture that supports real-time 3D applications with security constraints.

About the Client

A leading technology company specializing in digital twin creation and 3D asset processing, serving major global brands and industries involved in product design, marketing, and real-time 3D applications.

Key Goals for System Redesign and Optimization

  • Rebuild the application front-end using modern frameworks to improve performance, stability, and scalability.
  • Redesign user flows to simplify asset management, processing, and visualization workflows, reducing onboarding time and operational costs.
  • Implement a cohesive UI/UX that aligns with accessibility standards and brand integration, enhancing user engagement.
  • Develop scalable UI components and frameworks to support future feature expansion.
  • Streamline resource allocation for onboarding and support, aiming for up to 95% savings and significantly increased productivity.
  • Create flexible presets and templates to expedite user tasks and reduce repetitive actions.

Core Functional Specifications for the 3D Asset Optimization Platform

  • Upload, edit, delete, and configure 3D asset files in various formats.
  • Asset management system with organized libraries, status tracking, and workflow integrations.
  • User account features including notifications, billing, and access controls.
  • Automated preset generation and editing based on JSON schemas.
  • Personalized user onboarding and guided workflows to facilitate ease of use.
  • Feature toggle and customization management using an experimentation platform for different user groups.

Technical Stack and Architectural Preferences

React-based framework (e.g., Next.js) for frontend development
Modern state management and querying tools (e.g., React Query)
Component and style libraries (e.g., Mantine or equivalent)
User authentication and authorization frameworks (e.g., OAuth, Next Auth)
Feature management and experimentation platforms (e.g., GrowthBook)

External Systems and Data Source Integrations

  • Asset storage and management services
  • Workflow automation and processing pipelines
  • Notification and billing systems
  • Presets and template repositories, possibly JSON schema validators

Operational and Performance Expectations

  • Application must support on-premise deployment with browser compatibility
  • Design must adhere to WCAG accessibility standards
  • High performance with optimized load times for large 3D models
  • Scalable architecture capable of handling increasing asset volumes and user base
  • Robust security measures for data protection and access control

Projected Business Benefits and Operational Improvements

The redesigned platform is expected to streamline onboarding processes, decrease support costs significantly, and enhance user engagement. Anticipated improvements include up to 95% savings in resource allocation, faster turnaround times for 3D asset processing (up to 100x speed increase), and a scalable UI framework that facilitates future expansion. Overall, these enhancements will support both B2B and B2C sectors, increasing productivity, user satisfaction, and platform adoption.

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