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Existing web application suffers from poor performance due to legacy codebase flaws, including lack of separation between business logic and data processing, suboptimal frontend/backend integration, and absence of mobile-first design. Platform struggles to maintain engagement through interactive content delivery while supporting bilingual (English/Arabic) functionality with cultural adaptations.
Digital education provider offering free English language resources to Arabic-speaking users since 2017, partnering with regional educational institutions
Delivery of high-performance, culturally adapted learning platform expected to increase user retention by 40%, expand regional market penetration across Arabic-speaking countries, and support 500,000+ active learners within 12 months post-launch through enhanced engagement mechanics and seamless cross-device experiences.