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Redesigned Marketing Website with Agile Methodology

perpetualny.com

Advertising & marketing

Business services

Challenges in Website Modernization

Legacy website infrastructure hindered stakeholder collaboration, lacked scalability for future growth, and required comprehensive documentation for seamless handoffs. Communication gaps during development risked misalignment with business requirements.

About the Client

A marketing-focused organization requiring a modern, scalable website to enhance digital presence and stakeholder collaboration

Key Project Goals

Implement agile methodology for iterative development
Enhance cross-team collaboration with biweekly stakeholder check-ins
Create scalable design components for future expansion
Develop comprehensive documentation for handoff and maintenance

Core System Functionalities

Custom UI components library
Integrated project management documentation (Notion)
Google Analytics implementation
Agile sprint planning tools
Cross-platform design specifications

Technology Stack

Webflow

Figma

Notion

Google Analytics

System Integrations

Google Analytics
Notion API for documentation

Operational Requirements

Scalable component architecture
Cross-browser compatibility
99.9% uptime SLA
WCAG 2.1 accessibility compliance
Documentation version control

Business Value

Improved stakeholder alignment through agile collaboration, 30% faster future design iterations via component library, enhanced SEO performance from modern architecture, and reduced maintenance costs through comprehensive documentation.