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The existing website suffered from outdated design elements, inconsistent user interactions, and a lack of clear messaging about DAI SMP's value proposition. The platform's content management system was non-scalable, requiring technical expertise for updates, while the information architecture failed to guide users effectively through the supply chain solution offerings.
A global supply chain management platform provider seeking to modernize its digital presence to align with strategic goals and improve user engagement.
The redesigned platform is projected to reduce user bounce rates by 40%, increase time-on-site by 60%, and enable 70% faster content updates post-launch. The improved information architecture and analytics integration will directly support DAI's goal of expanding market share in emerging markets through data-driven optimizations.