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Redesign of HCP Portal for Enhanced User Experience and Collaboration

artkai.io

Medical

Information technology

Current Challenges with HCP Portal

The existing HCP portal suffers from outdated design, complex navigation, and insufficient functionality, leading to declining user engagement and missed collaboration opportunities between Roche representatives and healthcare professionals.

About the Client

A global leader in biotechnology and healthtech solutions, specializing in in-vitro diagnostics and innovative medical technologies.

Key Project Objectives

Improve user engagement through a modern, intuitive interface
Enhance accessibility to scientific and product information
Streamline workflows for healthcare professionals
Enable seamless collaboration between Roche and HCPs

Core Functional Requirements

Intuitive content architecture with advanced search capabilities
Streamlined access to product updates and scientific materials
Integrated ordering system for printed resources
Enhanced educational resource library
Secure collaboration tools for Roche-HCP communication

Preferred Technologies

React.js

Node.js

Cloud-based hosting (AWS/Azure)

Required Integrations

Roche internal CRM systems
Authentication/SSO providers
Content management systems (CMS)

Non-Functional Requirements

High security for healthcare data compliance
Scalable cloud infrastructure
Optimized performance for global access

Expected Business Impact

Increased HCP portal adoption rates, improved collaboration efficiency between Roche and medical professionals, and enhanced delivery of critical healthcare information, leading to stronger market engagement and patient outcomes.