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The existing Connectivity Management Platform (CMP) suffered from outdated UX/UI, requiring a redesign to meet B2B client expectations and internal operational needs. Previous redesign efforts failed due to incomplete data, misaligned business requirements, and time constraints. The platform lacked intuitive workflows for SIM card management and data packet operations, leading to inefficiencies for corporate users and support teams.
A leading telecommunications company offering landline, mobile services, data transmission, and cloud computing solutions across the Middle East.
The redesigned CMP will improve user satisfaction for corporate clients and internal teams, reduce onboarding time through intuitive workflows, and enable faster development of future digital products via a standardized design system. Enhanced operational efficiency and alignment with user expectations are projected to increase client retention and streamline telecom service management.