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Redesign of Automotive Industry Digital Product Portfolio

angrynerds.co

Automotive

Current Challenges in Digital Product Experience

The client's existing digital products suffer from inconsistent user interfaces, outdated visual design, and poor usability across their interoperating applications. This leads to a fragmented user experience, reduced customer satisfaction, and challenges in attracting new clients due to unclear presentation of their offerings.

About the Client

A Dutch company offering products and services for the automotive industry, specializing in optimizing processes through digital solutions.

Project Goals

Redesign and modernize the visual design of all digital product interfaces
Enhance usability and user experience across interoperating applications
Establish consistent design language across the product portfolio
Improve website navigation to clearly showcase the company's offerings
Increase customer acquisition through improved digital presence

Core Functional Requirements

Responsive web design for cross-device compatibility
Unified UI component library for consistent design
Intuitive navigation structure for improved user flow
Interactive elements for enhanced user engagement
Accessible design meeting modern standards

Technology Stack

HTML5

CSS3

JavaScript

System Integrations

Existing backend systems for seamless data flow
Third-party automotive industry platforms for interoperability

Non-Functional Requirements

High scalability to support growing user base
Cross-browser compatibility
Robust security measures for data protection
Optimized performance for fast load times

Expected Business Impact

The redesigned digital products and website will lead to improved user satisfaction, increased customer acquisition, enhanced brand reputation in the automotive industry, and streamlined business processes through consistent and efficient digital tools.