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Redesign and Optimization of a Social Video Sharing Platform with Enhanced Streaming and User Experience
  1. case
  2. Redesign and Optimization of a Social Video Sharing Platform with Enhanced Streaming and User Experience

Redesign and Optimization of a Social Video Sharing Platform with Enhanced Streaming and User Experience

capitalnumbers.com
Media
Advertising & marketing

Identifying Critical Challenges in a Social Video Platform's Performance and Code Quality

The client operates a social video sharing platform that suffers from significant technical issues, including poor code quality, unmerged codebases, inadequate documentation, and unreliable streaming performance. These problems have led to delayed releases, buffering issues experienced by users, increased system bugs, and overall poor user experience, which threaten user engagement and revenue streams.

About the Client

A growing media platform specializing in user-generated, human-curated video content focused on social conversations around human intimacy and personal relationships.

Goals for the Platform Redesign and Performance Enhancement Project

  • Eliminate and replace poor-quality legacy code to ensure a stable, maintainable codebase.
  • Redesign the platform architecture to support scalable, reliable performance.
  • Improve media streaming quality to deliver buffer-free, high-definition video playback.
  • Implement personalized user experiences, including detailed payment and subscription history features.
  • Migrate existing video content to a more efficient streaming service for better performance.
  • Optimize server infrastructure for cost-efficiency and scalability, including auto-scaling and load balancing.
  • Enhance security and data organization to ensure a safe, compliant platform environment.

Core Functional Specifications for the Enhanced Video Sharing Platform

  • Codebase overhaul replacing legacy code with a clean, well-documented architecture.
  • Migration of media hosting from current servers to a high-performance streaming service (e.g., Ziggeo or similar).
  • Implementation of an auto-scaling cloud infrastructure with load balancers for reliable performance and cost optimization.
  • Development of a user account system with features for viewing and managing payment history, subscriptions, and donations.
  • High-quality, buffer-free video streaming with minimal start-up delay.
  • Migration scripts that reliably transfer all relevant data, considering existing datasets and dependencies.
  • Responsive web interface optimized for speed, usability, and scalability.

Preferred Technologies and Architectural Approaches

Web migration to WordPress or a similar flexible content management platform
Video streaming platform similar to Ziggeo or equivalent
Cloud infrastructure supporting autoscaling and load balancing (e.g., AWS)
Reliable scripting for data migration
Performance optimization tools for load times and streaming quality

Necessary External System Integrations

  • Video hosting and streaming services
  • Cloud hosting providers for infrastructure scalability
  • Payment processing systems for payment history, subscriptions, and donations
  • Data management tools for handling migration and data integrity

Key Non-Functional Requirements for Platform Stability and Performance

  • Scalable architecture supporting traffic increases without degradation in performance
  • Page load times optimized for quicker access and engagement
  • Buffer-free, high-definition video streaming with minimal latency
  • Data security and privacy compliance, ensuring user information protection
  • Minimal bugs post-deployment with reliable update and migration procedures

Anticipated Business Outcomes of the Platform Revamp

The project aims to deliver a stable, high-performance social video sharing platform that offers smooth, buffer-free streaming, enhanced user engagement, and increased trust through transparent payment and subscription features. By overhauling the codebase and infrastructure, the platform is expected to support scalable growth, reduce operational costs, and improve overall user satisfaction, ultimately driving higher revenues and solidifying its market position.

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