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Redesign and Enhancement of DoStuff Events Booking Platform with Personalization and Scalable UX

phenomenonstudio.com

Hospitality & leisure

Consumer products & services

Current Challenges in Event Discovery and User Engagement

Existing platform suffers from inconsistent city-specific branding, complex navigation for event discovery, limited personalization options, and fragmented user workflows for event creation. Competitors offer superior UX with integrated music preferences and streamlined booking processes.

About the Client

Digital platform connecting users with night and weekend entertainment events across 21 cities

Key Project Goals

Create unified design system with localized city branding
Implement personalized event recommendation engine
Simplify event submission workflow for organizers
Integrate music preference synchronization for tailored experiences
Optimize mobile-first interface for 80%+ mobile users

Core System Functionalities

Dynamic event categorization with 'Top Picks' algorithm
Spotify integration for music preference synchronization
City-specific theme engine with centralized brand control
Interactive event preview with multimedia integration
Favorites system with deferred decision tracking

Technology Stack Requirements

React.js

Node.js

GraphQL

Spotify API

AWS Amplify

Critical System Integrations

Spotify OAuth
Google Maps API
Stripe Payments
Analytics Dashboard

Operational Requirements

Support 21+ city-specific instances with centralized management
99.9% uptime SLA during peak event hours
Sub-2s page load times on 4G connections
GDPR-compliant user data handling

Expected Business Outcomes

Projected 40% increase in user engagement through personalized recommendations, 25% reduction in event submission time for organizers, and 15% higher conversion rates from improved mobile experience. Scalable architecture will enable rapid expansion to new markets while maintaining brand consistency.