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Careem Pay required a comprehensive redesign to address usability gaps, scalability limitations, and accessibility barriers in its existing financial services platform. Key pain points included complex user flows for critical features (e.g., card management, subscriptions, bill payments), outdated KYC integration, inconsistent design language across verticals, and insufficient conversion rates for peer-to-peer transfers. The solution needed to balance rapid iteration with enterprise-grade security and compliance.
A leading Middle Eastern super app offering ride-hailing, delivery, mass transit, and payment services, acquired by Uber in 2020 and operating across 14 countries with 48M+ users.
The redesigned Careem Pay platform is expected to drive 30%+ increase in user engagement through improved accessibility, 25% higher conversion rates for financial transactions via optimized workflows, and 40% reduction in support tickets related to payment failures. The Aurora design system will enable 50% faster feature deployment cycles while maintaining enterprise-grade security and compliance across 14 international markets.