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Redesign and Enhancement of Brokerless Trading Platform for Improved Usability and User Engagement

artkai.io

Financial services

Information technology

Current Platform Limitations

The initial platform execution suffered from poor usability, unintuitive interface design, and failed to meet user expectations for a seamless trading experience. Critical gaps in user education and feature accessibility hindered adoption and engagement.

About the Client

Fintech innovator offering direct-to-market trading solutions with AI-driven analytics

Strategic Goals

Create a web-based trading platform with intuitive user journey and enhanced UX
Develop Android mobile application for on-the-go trading access
Implement AI-driven trading insights and advanced analytics visualization
Establish secure, brokerless trading infrastructure with privacy controls
Scale platform capabilities while maintaining regulatory compliance

Core System Capabilities

Self-service trading account opening via platform partners
AI-generated trading strategy recommendations
Interactive analytics dashboards with charting tools
Automated payout processing system
Real-time order management (open/close/execute)
Configurable privacy policies for trading operations
Educational content integration for novice traders

Technology Stack

TypeScript

React.js

Redux

Next.js

Kotlin

Swift

AWS

REST

Swagger

Socket.io

GraphQL

System Integrations

Trading platform partner APIs
Payment gateway integration
AI/ML model APIs for trading insights
Market data APIs
User identity verification services

Operational Requirements

High-availability architecture with 99.9% uptime
End-to-end encryption for financial transactions
Real-time data processing with low-latency execution
Cross-platform consistency across web and mobile
WCAG 2.1 accessibility compliance
Scalable infrastructure for 10k+ concurrent users

Business Outcomes

Position platform as market leader in democratized trading solutions through enhanced user adoption (50% increase in monthly account growth), improved user retention (30% reduction in early churn), and establishment of trusted brand identity in brokerless trading sector. Enable mass-market accessibility to professional-grade trading tools while maintaining institutional-level security and compliance.