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Redesign and Enhancement of Airportr Luggage Delivery Service Platform
  1. case
  2. Redesign and Enhancement of Airportr Luggage Delivery Service Platform

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Redesign and Enhancement of Airportr Luggage Delivery Service Platform

phenomenonstudio.com
Logistics
Transportation
Travel & Tourism

User Experience and Brand Awareness Challenges

Airportr faced challenges with a complex booking process, low conversion rates from airline referral links, and limited brand recognition among target audiences. Users found the booking process lengthy and confusing due to inconsistent patterns, hindering service adoption. The website lacked a strong visual identity and struggled to effectively leverage referral traffic.

About the Client

Airportr is a luggage delivery service providing convenient and efficient luggage handling for travelers, focusing on simplifying the airport journey.

Project Goals

  • Simplify the booking process to increase conversion rates.
  • Enhance user experience across all devices (desktop & mobile).
  • Improve brand awareness and memorability through compelling visual design.
  • Increase repeat user requests through targeted email marketing.
  • Improve the overall efficiency and ease of use of the Airportr service.

Functional Requirements

  • Simplified booking flow with minimal steps.
  • User account creation and management.
  • Integration with email marketing platform for automated campaigns.
  • Mobile-responsive design for optimal viewing on all devices.
  • Airline referral link tracking and personalized experiences.
  • 3D illustrated welcome experience adapting to the referring airline.

Technology Preferences

Figma (for design prototyping and collaboration)
Web development technologies (React/Angular/Vue.js - to be determined based on development team expertise)
Backend framework (Node.js/Python/Ruby - to be determined based on development team expertise)
Email marketing platform (e.g., Mailchimp, SendGrid)

Integration Requirements

  • Airline referral link tracking systems
  • Email marketing platform
  • Payment gateway (Stripe/PayPal)

Non-Functional Requirements

  • Scalability to accommodate growing user base.
  • High performance and fast loading times.
  • Secure data storage and transmission.
  • Accessibility compliance (WCAG).

Expected Business Impact

This project is expected to significantly improve Airportr's business performance by increasing conversion rates, enhancing customer satisfaction, and boosting brand recognition. A simplified user experience will drive more bookings, leading to increased revenue and customer loyalty. Improved brand awareness will attract new customers and strengthen Airportr's position in the market.

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