This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Redesign and Enhanced Subscriber Loyalty Platform - 'Telegraph Extra'

clock.co.uk

Media

Advertising & marketing

Information technology

Existing Loyalty Program Challenges

The Telegraph's previous loyalty program, 'Subscriber Awards', suffered from poor usability and low engagement. Subscribers expressed a need for a more intuitive and easily accessible platform to participate in rewards and benefits. The existing platform lacked discoverability of offers and redemption options, hindering subscriber retention and limiting the potential of the loyalty proposition.

About the Client

A leading UK-based premium news brand providing high-quality journalism and analysis.

Project Goals

Increase subscriber engagement with the loyalty program.
Improve subscriber retention rates.
Enhance the overall subscriber experience.
Establish the loyalty program as an integral part of subscriber acquisition and retention strategy.
Increase subscriber satisfaction with the loyalty program platform.

Core System Functionality

Intuitive user interface and navigation
Personalized offer recommendations
Multiple redemption mechanisms (competitions, events, offers, codes, etc.)
Seamless integration across all Telegraph platforms
One-click redemption options
Tiered reward system based on subscriber tenure
Robust content management system (CMS) for offers and promotions
Event registration and management integration

Technology Preferences

Customized CMS

Integration with third-party platforms (e.g., SquadUp)

API-driven architecture

External Integrations

SquadUp (for event management)
Potentially CRM system for subscriber data

Non-Functional Requirements

Scalability to accommodate growing subscriber base
High performance and responsiveness
Security to protect subscriber data
Accessibility across different devices (desktop, mobile)

Expected Business Impact

The relaunch of Telegraph Extra is expected to significantly improve subscriber engagement, leading to higher retention rates, increased subscriber satisfaction, and improved conversion rates. The enhanced loyalty proposition is also anticipated to contribute to new subscriber acquisition.