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Existing WordPress site lacked scalability and maintenance efficiency, with poor information architecture hindering product discovery, outdated UX/UI failing to differentiate from competitors, and insufficient lead generation capabilities. Compliance with GDPR and modern SEO standards was also required.
Strategic business unit of Poland's largest pharmaceutical manufacturer, specializing in Active Pharmaceutical Ingredients (APIs) for global markets
Projected 50% increase in qualified leads through optimized product discovery, 30% improvement in SEO rankings via automated metadata generation, 40% reduction in bounce rate from enhanced UX, and 20% decrease in maintenance costs through Webflow's no-code platform. Session duration expected to increase by 25% with animated engagement elements.